SEO has become more smarter and complicated nowadays. Gone are the days when you just needed to add several keywords in your blog post, build every kind of links and gain top rankings for your respective web pages. I should say SEO has become more harder nowadays and at the same easier for the master-heads. For a beginner, it might take you a whole lot of time and investments to rank your posts especially if your blog falls in a high competition niche; which shouldn’t make you despair either because you still stand that chance.
So many ranking factors determine your rankings on SERPs nowadays. Previously, Google Page Rank took the weight but rather got ruled out a few years ago implicating what you need now is trust flow. However, Backlinks are a still huge sign of trust in the SEO world but could cost your blog if built the wrong way. When i first saw websites getting hit by a Google Penguin update, i vowed never to build any links for my blogs but rather gain them naturally. This meant hard work for me and i always had to try and present outstanding information worth sharing to my readers and maybe hope to get links for my blog which i am actually still doing till now.
At the time of writing this article, Tutorial FAQ has only 23 backlinks of which 20 of those are nofollow BUT i still manage to gather at least 700 unique views (Organic Traffic) for my blog each and every other day. The number seems quite low for now but will definitely keep increasing as i get more backlinks for my blog. I don’t have to be worried either about any Penguin update though Panda still looks to be a threat since i can only try to discourage people from copying my content and not prevent them completely.
Question is, How do some of my blogs survive with almost no backlinks? I have always believed so much in Keyword research. I try so hard to target low competition keywords for most of my blog posts so that i don’t have to worry about out-competing the big dogs in the industry. And besides, my posts get on the first page of search results for the targeted keywords within a short period of time which is quite awesome because i expect them to bring in a certain amount of traffic to my site. These same posts eventually begin to rank for other keywords (even high competition keywords with time) which means more targeted traffic for my blogs. And besides, some sites life http://lifewire.com have still managed to succeed with almost no backlinks.
So what am i trying to say? SEO could seem more easier for you than you think if only you get your keyword research right. Tools link Semrush, Long Tail Pro or Google Adwords Keyword Planner could help you extract a number of low competition LSI keywords for your blog posts. Still, you don’t need to add a lot of keywords in your blog posts or get involved in link building if you have less knowledge about it. Just focus on writing quality content, target your keyword once in your post title, get involved in social networks, build an online community, get active in forums, build an email list and regularly update your articles. Of course you should also be knowing how to optimize your posts for SEO (basic onpage SEO) to help them rank.
So what really matters?
It’s high time you thought out of the box and started looking at your blog as a business if at all you are blogging for a living. A business needs customers, required consistency and hard work of course not forgetting promotions to get potential customers. You have to think of getting readers for your blog from day one through email marketing, social media engagement and forum participation. Don’t only think about writing posts that will drive traffic to your blog but also focus on building a brand because traffic will eventually come after.
Does adding many keywords in a post still work? Stuffing your posts with keywords is way old-school. In fact, one thing i noticed is Google potentially ranks a post for keywords that are not even targeted in posts. A post about cheap SEO tools can also rank for inexpensive SEO tools, affordable SEO tools, best SEO tools and so on even without such texts in the post content.
Always try and target your keyword once in the post title, use meta descriptions as a call to action (always write appealing meta descriptions) and above all, write content that is useful to people (extremely vital). Remember there are billions of web pages on the internet today and millions of people are always out there looking for useful content. If your content is useful and informative, you will definitely gain trust of readers who wont hesitate to click on your web pages the next time they key in other search phrases. These same readers will go ahead and recommended your blog to others and within no time you will start gaining backlinks naturally.
Do not approach SEO aggressively or rather be hungry for it. Just do your keyword research right, be patient and of course love what you are doing. You want to start any successful business on the internet today? Just build a brand and the rest is all yours follow. Building a brand takes a lot of time and efforts but is definitely worth it in the end. There is nothing greater than receiving regular recommendations on the internet and of course having a huge readers (customers) base.
How do you approach your SEO? Do you publish posts and start building links for them immediately or rather give them time to rank? Please share your views below.