Domain Authority is a website metric that was developed by Moz that shows the significance of your domain. It is very vital when it comes to Search Engine Optimization. Websites with greater Domain Authority tend to have high quality traffic and page ranks as compared to websites with low traffic.
Domain Authority is measured on a scale of 100. There are various Domain Authority checkers on the internet but very few will provide you with accurate results. You can check domain authority of your website by using this Free Tool. The tool is a free Moz SEO tool and will provide you the most accurate results.
If your rank is past average (50/100), i won’t say you are doing bad except that you need more time to increase your rating on the scale. If your rank is below 50 then you have a lot to work on but by the end of this article you will be knowing the exact things to do to improve your DA.
Why we need high Domain Authority
Before we think of improving our Domain Authority we must first know the benefits that come with having a high percentage on it’s scale.
- Increased traffic
- Better Organic ranking
- High Revenue
- Fast Indexing of Website
- High priority from Search engines
I won’t explain much of the points above because it’s not the main subject of the article but i believe you at least get a point from them. Now back to improving our Domain Authority, the steps below guarantee you an increase in your DA but all these come with patience. Domain Authority is not something you will build in one or two years. It usually takes time before you start noticing a big trend on your ranking scale.
Step 1 – Increase Traffic to your Blog
All the websites that rank 100 on the Domain Authority scale receive hundreds of million of traffic every month. Well that might scare you but fact is you don’t need to drive all that traffic to your blog. If you can average at least 500,000 page views a month then you are not doing bad but that doesn’t mean you should be reluctant. Keep on driving traffic to your blog and your Domain Authority will suddenly increase. Traffic alone can increase the relevance of your web pages and search engines will tend to give you high priority.
Step 2 – Get your SEO in place
Bad links will hurt your blog’s rank and good links will improve it’s rank. If it’s possible, you can sign a contract with a SEO Agency and delegate the task of monitoring your search engine performance. Good SEO companies usually charge high but they guarantee you the best service. If you can’t afford their price tag then you might have to look for cheap SEO companies or perhaps do the work yourself. Any bad links that point to your website should be cancelled or blocked right away. Emphasize on keeping clean and relevant backlinks for your blog.
Step 3 – Write Quality Content
Content is key. Quality and relevant content will earn you quality backlinks, quality traffic and improve your Domain Authority as well. Even readers will want to read articles from websites they trust implicating you should mind every article you put out there for your readers. If readers trust you, they will always bounce back to your website which is good in terms of traffic.
Step 4 – Emphasize on Internal Linking
Internal linking will keep visitors on your blog for a long time. Good thing with is you are guaranteed to get a good number of page views from a single visitor. Try adding internal links on your posts but don’t over do it or else it will affect the web page’s rank on social media. The number of links you add on a web page shouldn’t exceed 6 if you are to get the best results.
Step 5 – Patience Pays
I kept this point for the last spot because it’s the most relevant and effective step in improving your Domain Authority. You are not going to increase your Domain Authority in just a few years but i guarantee you will after at least 5 years. Most of the sites that have the highest DAs have existed for over at least 8 years.
These 5 steps are goldmine when it comes to improving Domain Authority. There could be other ways because Moz hasn’t disclosed a lot about the metric but drawing up comparisons on several websites led us to a conclusion of the 5 points above.